TopView, a sightseeing tour company, needed a fresh rebrand to support its global expansion plans and to give the brand a bold new look. I oversaw the art direction and brand strategy to produce a new logo that can be applied in different cities. A custom type was created to give the brand a unique look, and the bus wraps supplemented with photo illustrations depicting key elements and landmarks of New York City.

As the company expanded to London, the new brand was adapted to accommodate different bus styles and imagery that complements the city. The result is a striking new brand that gives TopView a distinct look in cities already saturated with sightseeing tour companies while maintaining a bold but cohesive style that can easily be applied and expanded to new markets.