A new and unique product calls for a unique design. Tea Around Town is a mobile tearoom where people can indulge in afternoon tea while enjoying some of the sights of New York City. I oversaw the visual direction of the project and worked closely with the interior designer to make sure the exterior design works cohesively with the interior. The colors, elements and style were all carefully selected and developed. The result is a high-impact brand that not only draws people attention, but also effectively conveys what the experience is about.